Oribe

Led end-to-end integrated production for Oribe's holiday campaign, overseeing a cross-disciplinary collaboration between the brand and artist Kustaa Saksi across film, packaging, and digital storytelling. Working closely with strategy, creative, and production teams, I guided the execution of a global campaign that transformed a singular work of art into an immersive brand experience, reinforcing Oribe's commitment to craftsmanship, innovation, and luxury.