Rothy’s

Led end-to-end production for Rothy’s first-ever broadcast campaign, bringing the brand’s distinctive creative vision to television through a suite of hero films. I oversaw the production from planning through final delivery, partnering across creative, production, and post-production teams to navigate the demands of broadcast while preserving Rothy’s unique voice and visual identity. The campaign marked a significant milestone for the brand, expanding its storytelling from digital into broadcast for the first time.